A PGDM in Marketing is a two year postgraduate diploma in management. It is one of the oldest and most popular specialisations of PGDM. A PGDM in Marketing teaches students skills like marketing strategies, consumer behaviour, and branding in addition to management skills like leadership.
With increasing competition, every company needs to up their marketing game to survive in the market. They need employees who can build quality marketing strategies and this has led to an PGDM in Marketing course becoming an even more attractive proposition for students.
As previously stated in this article, there is no dearth of opportunities for Marketing PGDM grads in the corporate world. It is a future proof investment which will take your career to the next level.
With a 150% placement record, Sunstone not only ensures multiple job offers, but also a secure career for its students.
As a Marketing PGDM grad you can choose to work in fields like IT, media, advertising, edtech, consultancy, retail, tourism and many more.
Recruiters that have hired our students include Amazon, OYO, Zomato, Byju’s, Swiggy, Flipkart, Paytm, Axis bank, SBI, Jaguar and Reliance to name a few.
As a Marketing Manager you will be responsible for running promotional campaigns of products and services in order to increase brand awareness and attract consumers.
The Brand Manager oversees the overall brand portfolio. He/She develops new strategies to outperform competitors in the market and maintain a good reputation
As a Product Manager you will be accountable for the product right from the developmental stage to the release. You will have to own everything from start to finish. It involves market research, managing the timeline and delivering a product which will do well in the market.
The Market Research Analyst performs detailed market research and identifies trends. He/She then provides the company this information in the form of data so that products can be marketed in a better way.
A Business Development Executive is responsible for growing the business and lead generation. They work on expanding the brand’s reach to new places.
A PGDM in Marketing provides the know-how to penetrate new markets, develop effective pricing strategies, and manage customers.
Marketing is one of the focal points of business development and profit generation. Companies invest a lot in their marketing departments and thus they want the best talent out there.
There are always abundant jobs available in this field and hence it’s a good choice to pursue a PGDM in Marketing.
At Sunstone, the PGDM curriculum is divided into 5 trimesters. The syllabus for the first three trimesters is common for everyone. You can read all about that here (PGDM Syllabus).
The Marketing syllabus comes into play during Trimester 4 and 5. Here are the PGDM in Marketing syllabus and subjects-
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You must have a very good idea about a PGDM in Marketing now. Now let us tell you why you should choose Sunstone for your PGDM.
PGDM in Marketing has a vast scope and is accepted everywhere. However, recently there appears to be a skill gap in terms of what most colleges in India teach their PGDM students as opposed to what the industry requires. This leads to a situation where the knowledge of the students falls short in the real world. This is because after taking the fee, an institution is bound to lose the motivation to tailor the recruitment specific to each student and their individual needs.
Sunstone solves this problem. Our pay after placement model ensures accountability. We don’t charge any tuition fees upfront and you only pay a small portion of your salary after you get placed.
This implies that students don’t need to stress about funding their PGDM or take hefty loans and can instead concentrate on what matters- gaining knowledge and skills from our trusted faculty.
Our curriculum isn’t rigid or set by the traditional norms. It’s developed and updated by the industry itself. Our experts continuously monitor what the real world industry demands from new PGDM graduates and they adjust the curriculum according to that.
Instead of you investing in us, we invest in you. We have only one goal, getting you placed in a job that suits your skills and one that you like.
Although a PGDM in Marketing opens up a world of opportunities in the job sphere, you should select a specialisation based on your areas of interest.
The most basic eligibility criteria for a PGDM is graduation. Candidates require a minimum of 50% marks in graduation or 45% for those belonging to a reserved category.
You need to first take an entrance exam as explained in this article. Then after getting shortlisted, we will invite you for an interview before deciding on your candidature.
As a Marketing PGDM grad you can choose to work in fields like IT, media, advertising, edtech, consultancy, retail, tourism, and many more. Some of the job roles include: Marketing Manager, Brand Manager, Product Manager, etc.
A PGDM in Marketing is a two year postgraduate diploma in management. It teaches students skills like marketing strategies, consumer behaviour, and branding in addition to management skills like leadership.
UGC approved MBA & AICTE approved PGDM
15-months classroom learning
9-months long paid internship
Pay After Placement Model
Start your Pay After Placement MBA/PGDM journey at Sunstone Eduversity