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All About PGDM in Digital Marketing

A PGDM in Digital Marketing is a two year postgraduate diploma in management. This course teaches students how to promote products or services through online platforms.

With social media becoming more and more important and the majority of people consuming content online rather than offline, digital marketing has assumed a very important role in the world.

Read on to find out more about a PGDM in Digital Marketing

Salary and Job Opportunities

PGDM in Digital Marketing grads are in very high demand and there is no dearth of opportunities as every organisation needs a social media or SEO specialist.

With a 150% placement record, Sunstone not only ensures multiple job offers, but also a secure career for its students.

Recruiters that have hired our students include Amazon, OYO, Zomato, Byju’s, Swiggy, Flipkart, Paytm, Axis bank, SBI, Jaguar and Reliance to name a few.

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Digital Marketing Manager

A Digital Marketing Manager is responsible for the performance of blogs and social media posts. The role entails a constant goal of attracting new leads and retaining the existing leads.

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Brand Manager

A Brand Manager ensures that the brand’s image is such that it attracts customers and retains them.

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Advertising Manager

An Advertising Manager is in charge of all advertising campaigns and helps potential customers know what the product is all about.

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Market Research Analyst

A Market Research Analyst helps survey the competition and finds gaps which the brand can exploit to create its own niche.

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Public Relations Manager

A Public Relations Manager helps in creating a strategy that portrays the brand in a positive way in front of the world.

Our Top MBA Recruiters in Finance

Why PGDM in Digital Marketing From Sunstone Eduversity?

Importance of Digital Marketing

The Digital Marketing industry is thriving with brands vying to get their content ranked higher than competitors on search engines and social media. With digital marketers in high demand, it presents a unique opportunity to PGDM in Digital Marketing grads as they have the managerial skills to go with the technical ones, thus making it even more attractive for companies to hire them.

Scope of this course

PGDM in Digital Marketing grads are in very high demand and there is no dearth of opportunities as every organisation needs a social media or SEO person

Future proof course

With digital marketing becoming the main way brands promote their products, a PGDM in this field is as future proof as it gets.

  • You need to be a graduate in any field from a recognised university.
  • You need to have 50% aggregate marks minimum during graduation. (For SC/ST it’s 45%.)
  • Final year graduation students are also eligible to apply if they provide proof of completion of degree within the specified duration.
  • Candidates must have appeared in one of the following PGDM entrance exams- CAT, MAT, CMAT, ATMA, XAT, GMAT, or state entrance exams.

Syllabus

At Sunstone, the PGDM curriculum is divided into 5 trimesters. The syllabus for the first three trimesters is common for everyone. You can read all about that here (PGDM Syllabus).

The Digital Marketing syllabus comes into play during Trimesters 4 and 5. Given below are the PGDM in Digital Marketing subjects-

Trimester 1

  • business communication for managers
  • technology in management
  • marketing management
  • organizational behaviour i
  • managerial economics
  • business accounting i
  • business mathematics

Trimester 2

  • managerial communication
  • analytical tools for managers i
  • brand management
  • organization behavior ii
  • corporate finance
  • business accounting ii
  • market research
  • business statistics

Trimester 3

  • professional communication
  • analytical tools for managers ii
  • sales management
  • human resource management
  • change management
  • working capital management
  • business problem solving
  • operations management
  • summer internship project

Trimester 4

  • Social Media Management
  • PPC Advertising
  • Marketing Analytics
  • Excel

Trimester 5

  • Website Planning & SEO
  • Google Ads & Affiliate Marketing
  • Business Law

OUR RECRUITERS

STUDENT-FRIENDLY FEE OPTIONS

PAY AFTER PLACEMENT

  • Pay a nominal registration amount of INR 1,25,000*.
  • Pay no tuition fee for 2 years and become industry-ready.
  • Pay tuition fee only after getting placed.
  • Equal to 10 times of your gross monthly salary with a maximum fee of INR 6,00,000.

If your salary is:
₹ 51k/month

₹ 20,000

₹ 50,000

₹ 1,00,000+

You Pay: ₹ 6 Lakhs

MONEY BACK GUARANTEE

  • Pay a fixed fee of INR 3,15,000* at the time of admission.
  • Pay no additional fee for the next 2 years.
  • Get a complete refund if not placed at the end of the course.
  • Your money will be returned without any undisclosed deduction. No questions asked.

If your salary is:
₹ 51k/month

₹ 20,000

₹ 60,000

₹ 1,00,000+

You Pay: ₹ 3.15 Lakhs

Our Campuses

We've built our whole world around your ambitions. We have 19 campus partners all around the
country so that you can get the Sunstone experience, no matter where you are.

NIU, Greater Noida

NIET, Greater Noida

PISM, Bengaluru

Rayat-Bahra, Mohali

JECRC University, Jaipur

RR Institutions, Bengaluru

SAGE University, Indore

GD Goenka, Gurugram

Aditya Institute of Management, Pune

IBMR, Hubli

Assam Down Town University, Guwahati

Calcutta Institute of Engineering And Management, Kolkata

Renaisssance University, Indore

Sandip University MBA, Nashik

Peoples University, Bhopal

FAQ about PGDM in Digital Marketing

Why Sunstone is the best college for PGDM in Digital Marketing in India

You must have a very good idea about a PGDM in Digital Marketing now. Now let us tell you why you should choose Sunstone for your PGDM.

PGDM in Digital Marketing has a vast scope and is accepted everywhere. However, recently there appears to be a skill gap in terms of what most colleges in India teach their PGDM students as opposed to what the industry requires. This leads to a situation where the knowledge of the students falls short in the real world. This is because after taking the fee, an institution is bound to lose the motivation to tailor the recruitment specific to each student and their individual needs.

Sunstone solves this problem. Our pay after placement model ensures accountability. We don’t charge any tuition fees upfront and you only pay a small portion of your salary after you get placed.

This implies that students don’t need to stress about funding their PGDM or take hefty loans and can instead concentrate on what matters- gaining knowledge and skills from our trusted faculty.

Our curriculum isn’t rigid or set by the traditional norms. It’s developed and updated by the industry itself. Our experts continuously monitor what the real world industry demands from new PGDM graduates and they adjust the curriculum according to that.

Instead of you investing in us, we invest in you. We have only one goal, getting you placed in a job that suits your skills and one that you like.

Is Digital Marketing the best PGDM specialisation?

Although a PGDM in Digital Marketing is one of the most popular specializations owing to its growth prospects, the ideal specialization in PGDM completely depends on your interests.

What is the eligibility criteria for PGDM?

The most basic eligibility criteria is graduation. Sunstone candidates require a minimum of 50% minimum marks in their graduation or 45% marks for those belonging to reserved categories.

What is the process of admission for a PGDM at Sunstone?

You need to first take an entrance exam as explained in this article. Then after getting shortlisted, we will invite you for an interview before deciding on your candidature.

What is a PGDM in Digital Marketing?

A PGDM in Digital Marketing is a two year postgraduate diploma in management which teaches students how to promote products or services through online platforms. This course presents a unique opportunity to PGDM in Digital Marketing grads as they have the managerial skills to go with technical ones, thus making it even more attractive for companies to hire them.

  • ugc_approved

    UGC approved MBA & AICTE approved PGDM

  • learning

    15-months classroom learning

  • internship

    9-months long paid internship

  • model

    Pay After Placement Model

  • placement

    150% Placement

  • specializations

    Applied Specializations

Start your Pay After Placement MBA/PGDM journey at Sunstone Eduversity