A PGDM in Digital Marketing is a two year postgraduate diploma in management. This course teaches students how to promote products or services through online platforms.
With social media becoming more and more important and the majority of people consuming content online rather than offline, digital marketing has assumed a very important role in the world.
Read on to find out more about a PGDM in Digital Marketing
PGDM in Digital Marketing grads are in very high demand and there is no dearth of opportunities as every organisation needs a social media or SEO specialist.
With a 150% placement record, Sunstone not only ensures multiple job offers, but also a secure career for its students.
Recruiters that have hired our students include Amazon, OYO, Zomato, Byju’s, Swiggy, Flipkart, Paytm, Axis bank, SBI, Jaguar and Reliance to name a few.
A Digital Marketing Manager is responsible for the performance of blogs and social media posts. The role entails a constant goal of attracting new leads and retaining the existing leads.
A Brand Manager ensures that the brand’s image is such that it attracts customers and retains them.
An Advertising Manager is in charge of all advertising campaigns and helps potential customers know what the product is all about.
A Market Research Analyst helps survey the competition and finds gaps which the brand can exploit to create its own niche.
A Public Relations Manager helps in creating a strategy that portrays the brand in a positive way in front of the world.
The Digital Marketing industry is thriving with brands vying to get their content ranked higher than competitors on search engines and social media. With digital marketers in high demand, it presents a unique opportunity to PGDM in Digital Marketing grads as they have the managerial skills to go with the technical ones, thus making it even more attractive for companies to hire them.
PGDM in Digital Marketing grads are in very high demand and there is no dearth of opportunities as every organisation needs a social media or SEO person
With digital marketing becoming the main way brands promote their products, a PGDM in this field is as future proof as it gets.
At Sunstone, the PGDM curriculum is divided into 5 trimesters. The syllabus for the first three trimesters is common for everyone. You can read all about that here (PGDM Syllabus).
The Digital Marketing syllabus comes into play during Trimesters 4 and 5. Given below are the PGDM in Digital Marketing subjects-
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You must have a very good idea about a PGDM in Digital Marketing now. Now let us tell you why you should choose Sunstone for your PGDM.
PGDM in Digital Marketing has a vast scope and is accepted everywhere. However, recently there appears to be a skill gap in terms of what most colleges in India teach their PGDM students as opposed to what the industry requires. This leads to a situation where the knowledge of the students falls short in the real world. This is because after taking the fee, an institution is bound to lose the motivation to tailor the recruitment specific to each student and their individual needs.
Sunstone solves this problem. Our pay after placement model ensures accountability. We don’t charge any tuition fees upfront and you only pay a small portion of your salary after you get placed.
This implies that students don’t need to stress about funding their PGDM or take hefty loans and can instead concentrate on what matters- gaining knowledge and skills from our trusted faculty.
Our curriculum isn’t rigid or set by the traditional norms. It’s developed and updated by the industry itself. Our experts continuously monitor what the real world industry demands from new PGDM graduates and they adjust the curriculum according to that.
Instead of you investing in us, we invest in you. We have only one goal, getting you placed in a job that suits your skills and one that you like.
Although a PGDM in Digital Marketing is one of the most popular specializations owing to its growth prospects, the ideal specialization in PGDM completely depends on your interests.
The most basic eligibility criteria is graduation. Sunstone candidates require a minimum of 50% minimum marks in their graduation or 45% marks for those belonging to reserved categories.
You need to first take an entrance exam as explained in this article. Then after getting shortlisted, we will invite you for an interview before deciding on your candidature.
A PGDM in Digital Marketing is a two year postgraduate diploma in management which teaches students how to promote products or services through online platforms. This course presents a unique opportunity to PGDM in Digital Marketing grads as they have the managerial skills to go with technical ones, thus making it even more attractive for companies to hire them.
UGC approved MBA & AICTE approved PGDM
15-months classroom learning
9-months long paid internship
Pay After Placement Model
Start your Pay After Placement MBA/PGDM journey at Sunstone Eduversity