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By Harshita Mehrotra

Why Digital Marketing MBA Is Becoming Popular?

3rd October, 2020

Planning on having a career in digital marketing? 

That’s Great!

You’re going to be a pro very soon, especially since 2020 is just the right time to start acing your technical digital marketing skills with the right course.

There are several benefits to doing an MBA and many fields to choose from that open up a world of opportunities, including a digital marketing career.

About MBA in Digital Marketing

Going for an MBA in Digital Marketing can provide you with all the general know-how of business along with the specific skill set to take on the technologically advanced world.

So now that we have zeroed down on a course let’s move on to know more. The question that must be an itch in your minds is,

What is the scope of MBA in digital marketing and the average salary one can bag? 

Scope of MBA in Digital Marketing in India

The growth of India’s digital advertising industry is at 33.5%. According to a survey done in 2019, there will be more than 20 lakh jobs in the digital marketing sector in India. However, that was before the pandemic hit, now with everything moving towards a more digitised approach, we expect even more jobs to open up in this sector, with the need for specialised personals.

So, there is a great scope of MBA in digital marketing in India and around the world alike.

Until not long ago, digital marketing was limited to having an online presence in the form of a website. But the scope of digital marketing MBA goes way further than that. 

So what is this specialization in a nutshell? We must first ask: what is MBA marketing? It is the promotion of goods and services to a market of possible buyers. A Digital marketing career will help any individual create a strong online presence and attract customers for the business through that. 

Duration (MBA Digital Marketing)2 years (Full Time)
Minimum EligibilityMinimum 50% in graduation. 
Admission ProcessThrough MBA Entrance Exams at the national, state or institute level
Job Roles after MBA Digital MarketingMarket Research Analyst, Brand Manager, Sales Manager, Public Relations Manager
Average SalaryRs 3,12,000 to Rs 6,08,000 p.a. (Source)
MBA Digital Marketing in a Nutshell

The consumer market has changed greatly in the past few years. As the years go by, we rely more on the internet to get things done and reach the customer or product/service. The pandemic has caused businesses to become completely digital. Those who were previously marketing consultants are transitioning into the E-commerce sector.

Digital Marketing Trends in 2020 you must know (Source: Vivial)

Although there are numerous types of MBA specialization, the scope of digital marketing is what’s rising at an unprecedented pace. In short, cloud-based tech and digital solutions are in high demand in nearly every industry, showing us the growth of the digital marketing industry will not be slowing down anytime soon.

When looking at the long-term possibilities, the scope of MBA in digital marketing in India will only increase. A proof of this being the lucrative job titles you can land with its help and the increase in the demand for MBA in digital marketing.

Growing prospects in Digital Marketing

Not all of the job roles that open up in digital marketing are strictly limited to digital marketing either, leaving you a lot of flexibility. With its academic cred and just a little experience, you can find employment in positions such as:

Market Research Analyst

A job fit for highly perceptive, insightful people. Market research analysts gauge the market and decide how well a product might sell. A lot of their work is predictive. And a big part of that is predicting consumer behaviour and market trends based on existing knowledge.  

Market Research Analyst – Typical Responsibilitiescollecting data and assimilating statistics, using statistical softwaremonitoring the progress of data collectioncollating information and interpreting data for clientsmaking recommendations based on the data collectedpresenting findings to clients in an easy-to-understand way
Average SalaryRs 2,84000 – 9,70,000 P.A.

Brand Manager

The main goal of a brand manager is to establish the identity of an organization. But when you are a brand manager, you may have any number of secondary tasks that you have to fulfil. Depending on the organization you work on, you may have to juggle brand partnerships, manage agency relationships, and evaluate sales strategies. A brand manager sits at the crossroads between branding strategies and their actual execution in the development and supply chains. 

Brand Manager – Typical ResponsibilitiesBrand strategy Planning and execution of all communications and media actions including online and social media Assisting with product development, pricing and new product launches  Creating and managing product branding Analysis of sales 
Average SalaryRs 5,29,000 – Rs 9.74,000 P.A.

Sales Manager

This may seem like the most cookie-cutter job description. But a sales manager is a position that needs good interpersonal and leadership skills. You will be the engine that puts the money on the table. You will aggregate the company’s revenue through its sales performance. And you do this by recruiting and cultivating a sales team – your sales team – to put them in their peak form. 

Sales Manager – Typical ResponsibilitiesWork with the senior management to set revenue and sales goals Increase customer satisfaction ratings and create innovative programs for upsellingWork with senior management to devise and implement innovative go-to-market strategies
Average SalaryRs 2,48,000 – Rs 4,74,000 P.A.

Public Relations Manager

The public relations manager’s job is all about keeping up a positive company image for the public. Some of this derives from the brand identity. But a PR manager has a more specialized and focused set of tasks than a brand manager. Their work is more interactive with the community (i.e. their market base). That is to say, they engage the community actively: they establish CSR policies, manage press releases, press conferences and conventions, interviews, social media handles, charity programs, and community outreach. 

PR Manager -Typical ResponsibilitiesCoordinating all public relations activities.

Developing a marketing communications plan including strategy, goals, budget and tactics.

Developing a media relations strategy, seeking high-level placements in print, broadcast and online media.
Average SalaryRs 2,38,000 – Rs 9,80,000 P.A.

The Emergence of Digital Marketing & It’s Growing Importance

A big reason the demand for digital marketing MBA is the growth in the internet culture. There are core components in the syllabus and course content that contribute to increasing your professional value. Also, you will learn many skills and concepts that are sought after by recruiters of digital marketing graduates.

Key Areas of Digital Marketing

Just to give you some ideas, here are a few examples of what constitutes an MBA in digital marketing:

Search Engine Optimization

  • Search engines are the doorway to an online presence for virtually any website. 
Create an Online presenceSEO practices are important for any business to have greater searchability and visibility. Organic searches are a huge part of most business’s website performance, as well as a critical component of ultimately getting users to the website. 
Building a brand nameSEO plays a vital role in building trust and credibility for the business or brand. 
Enhance User ExperienceGood SEO practices not only ensure that google shows you on the first page when searched by any user, it also makes the user experience easy and smooth. 
Become Local SEO Champ
With a rise and growth in traffic from mobile phones, local traffic has become an important part of building a brand image, especially for small and medium sized businesses. Local SEO helps optimize your digital presence for a specific vicinity, so customers can find you quickly and efficiently. 
It’s QuantifiableWhile calculating the ROI from your SEO investment is not an easy route, you still can measure anything with proper tracking and analytics. This helps any brand or business understand where they are, where they were and where they are going in the digital world. 

There is a joke that goes around in the digital marketing field:

If you want to hide a body, where should you do it?

On the second page of Google!! (As no one ever goes looking for anything there!)

 Landing on the first page of Google search results makes a huge difference to the traffic that comes to a particular website. 

Now, you might be thinking: MBA is management, practical course, and SEO is a very technical skill. But don’t worry, as digital marketing is the bridge. Because of how crucial search engine algorithms are, MBA graduates with this specialization will already know more.

Paid Advertising and Social Media Marketing

  • when promoting a business or brand, we advertise. Paid marketing is doing just that where we pay search engines to show our ad when users are on specific sites. In many cases, people ask for free ways to advertise their businesses online. It’s all about creating awareness and to get visibility in order to grow your business online faster and better.

Here are the main benefits of effective advertising for businesses both small and medium

Increase brand or Product awarenessOver the past decades, different types of advertisements have proved efficiency in increasing awareness about the existing new brands in targeted markets and spreading the word about your business within a short period of time.
Beating your competitorsTailored and effective advertising is helpful when the focus is showing off the competitive advantages of your product and your USP’s. 
Attracting new customersAfter the awareness building phase, advertisements play a role in encouraging targeted customers to take steps further into your sales funnel by attracting current and potential customers to engage with your business.This is done through: Social media and google ads, growing your followers on social media and email marketing campaigns. 
Educating Your CustomersAdvertisements can be used to educate your customers about the uses of available products or services and how they can depend on what you’re offering to solve related personal or business problems for potential customers. Promoting informational content like YouTube videos, ‘How-to’ solutions can help the user understand your business better. 
Increasing Sales and RoIOffline advertising campaigns will increase awareness about your business solutions while digital advertising solutions will target engaged audiences who show interest in what your business is offering and you will be charged only when customers engage “click” on your ads.
Supporting other business operationsadvertising is a part of your business marketing strategy and advertisements are effective when they achieve the desired goals and support operation of other departments including: Recruiting, maintaining a ‘positive image’ around the brand, facilitating customer service activities and more. 

Content Writing

  • When talking about online marketing and search engine optimisation, you must have heard the saying “content is king”. Content writing is the path you need to take to achieve a good rank on the search engine. Here is what winning content on your website can do for businesses and the brand image. 
  • Engaging content will distinguish you from your competition. Over the past decade, businesses have learned that good content gets them website visits, and if customers like what they see, their trust is won as well. 
Blog PostsIn a world of user-generated content, be an industry leader. Blog posts used to be a place to copy and paste your business press PRs and talk about new team hires.Now, they’re the number one way to keep your website full of fresh, valuable content, and search engine-loving keywords.
Press ReleasesA promotional piece about products or services, your business published in a local or leading newspaper etc are all press releases. News headlines, interesting facts, viral adverts and even breakthrough aspects of popular culture can all be used to make your products and services appeal to your market.
Website ContentOn a website, showing only the most important information in an easy way is key. Businesses from time to time revamp and rewrite their website content to keep it updated, fresh and user friendly. 
SEO generated contentWriting engaging content is only half of the process. The other half is making sure you’re using the words, terms, and phrases your customers are using so they can find you easily. When the customer searches for a product or service (that you offer), if you are on top of your SEO game, you will be on top in the search engine too!
Social Media ContentIn the world of professional content creation, social media is an exciting area to explore. And yet its full potential is still being ignored by thousands of businesses.Social media is where your content gets creative. Brands are finding more innovative ways to bring customers in from various social media platforms, generating leads from social media and finding new ways to build brand awareness.

Inbound Marketing

This technique of digital marketing is used to attract customers to certain services, products or businesses. Inbound marketing is focused on attracting customers through relevant and helpful content that adds value at every stage of your customer’s buying journey. This incredible strategy puts your message in front of the right people at the right time, resulting in more closed deals! Let’s face it, mass marketing techniques are no longer as effective. Customers now decide for themselves what to buy, who to buy from and whether they want to be advertised to or not. And this is exactly why brands are embracing inbound marketing. 

Identify Your audienceAs inbound marketing is different from outbound marketing, where it is more about drawing the customer in with relevant and interesting content with the aim of turning visitors into customers and promoters of your business. 
Reduced ExpenditureApart from being highly ineffective in a digital age, mass marketing is costly and a risk. With a leaner, more focused advertising spend on inbound marketing, a business can save money and get a higher RoI over time.  
Higher Trust & CredibilityCustomers nowadays are empowered, they like doing their own research, and will find you organically (if they are interested). Inbound marketing techniques like creating helpful content and leveraging social proof help reduce the amount of risk consumers associate with your brand.
Quality traffic & LeadsA huge chunk of Inbound marketing is drawing in the right customer in the form of leads & traffic. With a more targeted and informed approach, you’re able to attract leads who are more likely to be interested in your solutions. 

Conversion Rate Optimization: Adds value to your CV

The main goal of optimization is to improve conversion rates of the traffic you already have. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals. Your site’s conversion rate is the number of times a user completes a goal divided by your site traffic. So, having this qualification on your resume will surely stand out for the recruiters. Employers will know that with this qualification, you will be able to make relevant and practical digital marketing strategies that are going to help the business grow and convert more and more traffic that comes to the website into customers. 

Why is Digital Marketing the Future of Marketing?

Even before the COVID 19 pandemic hit us all, businesses and people preferred digital marketing over traditional marketing techniques, thus increasing the importance of MBA in digital marketing. Even start ups preferred launching their products, services and via digital marketing. Let’s look at some reasons as to why Digital marketing is the future of marketing and the MBA in digital marketing career growth. 

  • Due to the extensive analytics systems in place, one can exactly know where the customer has come from, what he is looking for and how to lure them in. This is the reason why companies, businesses and entrepreneurs are all demanding digital marketing experts and putting in place strategies to leverage digital marketing and increase their reach and attract the right kind of customer. 

  • Growth in internet Culture – Internet reach in India has undoubtedly undergone a revolution since 2009, rising from 5.1 per cent to almost 35 per cent in 2016 and has risen ever since. However, this count is due to our large population as only 34.80 per cent of the Indian population has access to the internet. Even with this drastic rise, most internet users come from their mobile phones. All these variables, like population, literacy, access to the internet, access to devices and technology, all play a role in the growth of the internet culture of a place. 

  • Development in the E-marketplace – The rise of the digital marketing sector can be clearly seen in the E-marketplace. For instance, even 5 years back, we would physically go to a supermarket or shop to buy the items we need, now with access to the internet and numerous apps, we order whatever we need online, without having to step out of our homes. This has become possible only with the growth of the internet and digital marketing strategies put in place by businesses, entrepreneurs and big corporate names.  

  • Digital Marketing is easy to Learn – With many colleges giving the students the option to pursue either a full-time course, diploma or certification, the options for you to choose from are limitless. You can also choose which mode of learning suits you the best, online, full-time or weekend. As digital marketing is such a vast field, one can choose to do an extensive course, where you learn about every aspect making up the field of digital marketing or learn once facet in great detail like paid advertising, inbound marketing etc. Digital marketing is a fairly new field, with learners of every age and background. So whatever you think is the right fit for you, it is definitely out there in the form of a course. 

  • Freelancing – As businesses become more and more digitised, the number of job opportunities opening up are several, needing expertise at every level. This in turn opens numerous opportunities for digital marketing experts to offer consultation or freelance facilitation to people or businesses. As this is a completely digital field, one can offer help from anywhere and at any time. One can be working alone or as a team, this field is completely goal focussed, and how you get there is up to you. 

How Digital Marketing offers a good career path?

A digital marketing career shines bright with high prosperity and growth potential. Never to forget, MBA adds a much-needed touch of business savvy to theoretical knowledge. Learning the full suite of digital marketing management and having the soft skills and acumen to execute it will immediately put you above and beyond someone with an average digital marketing certificate or diploma. It is the go-getter qualities that make you an invaluable part of any organization. With such high employability, it is clear to see why MBA in digital marketing is so popular as a career path. 

About Sunstone Eduversity

At Sunstone Eduversity, industry-oriented MBA and PGDM programs prepare the students for the ever-evolving business world. Furthermore, the curriculum focuses on imparting relevant knowledge of business concepts and principles which are genuinely put to use in the real world. Sunstone has tech-led pedagogy, faculty who have corporate experience and a student-centric approach that transforms the students’ career and focuses on their holistic development.

Moreover, the fee structure of the management programs and the sense of accountability they take for their student’s careers make Sunstone Eduversity unique. It takes complete responsibility for their student’s success and job placement. To date, it has had 100% placement for all its batches with students placed in good companies like Amazon, Byte Dance (TikTok), Reliance Jio, Flipkart, etc.

Upskill yourself with industry-aligned management programs, tech-led pedagogy and economical fee payment plans – Apply Now

Sunstone Eduversity Fee Structure

They have two fee plans which are as follow:

  • Pay After Placement – Students pay a nominal fee at the time of admission, and only after getting a job on the completion of the course, they pay the full course fees.
  • Money-Back Guarantee – Students pay a fixed amount of fee at the time of admission and get a refund of tuition fees in case not placed.

For more details on Sunstone’s Fee Structure – Click Here

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By Harshita Mehrotra

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