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By Harshita Mehrotra
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Crucial Factors That Make An MBA Curriculum Effective

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13th April, 2020

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Want to pursue an MBA but feel the burden of having so many factors to consider? We understand your pain! The selection of an MBA program is not just about the right B school or course.  There are actually several parameters we need to consider like placements, curriculum, ROI etc. A good, state-of-the-art MBA curriculum is what ties all of these parameters together. 

Over the decades that the MBA has existed,  some modules of the core curriculum have continued to define the differing MBA programs, whereas others have evolved to reflect a more modern management and business inclined approach. 

The list of important MBA concepts has only grown over the years as topics such as analytics and leadership have joined the list. The design of no two MBA curriculums is the same. While one MBA program may be suitable for a particular candidate, it might not be the perfect fit for another. So what should one look for in a curriculum when choosing an MBA program? ere we discuss the factors that make an MBA Curriculum effective and successful in equipping you with the right skills. 

Also read, Soft skills, the present demand of the business world

The Factors That Make The MBA Curriculum Effective

Keep in mind the following crucial factors as these are the constituents a good MBA curriculum cannot do without. A good curriculum does not comprise of just content or just delivery, it is much more than that. Let us discuss further on this.

Core Curriculum

Core modules like finance, marketing, operations etc. are those management concepts that lay the foundation for advanced electives and specialisation. These specializations are something every B school student needs to select. However, apart from having an array of specialisations, it is crucial for every B school to regularly review and revamp their program curriculum to prepare the business leaders of tomorrow. 

For instance. In every era, marketing has evolved based on what the customer is using. History suggests that with the invention of the radio, there was a rise in radio advertisements and marketing also. The boom of the television was next, a device we still use extensively. The television then allowed the companies to reach a mass audience with TV ads. And now, in this advanced technological state with smartphones, the internet and computers have given rise to digital marketing. This goes to show how the industry is constantly evolving and growing.

Nevertheless, with all this development the academia hasn’t been able to keep up and deliver what the industry and corporates presently demand. Ensure that along with the latest specialisations and electives the MBA curriculum may be offering, the core modules should be as per the industry requirements.  

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Delivery of MBA Curriculum

The MBA curriculum content is one side of the coin, the other side is good delivery of the content. The delivery of any content includes the faculty and the medium, such as technology, lecturing etc. It is a known fact that our teachers hold power to make a difference in our lives and careers. Most MBA programs highly promote their faculties and attempt to seduce us with the thought of star professors. However, some  B schools and MBA programs fail to mention is that the time spent on media engagements, online sessions, virtual projects etc. leads to never actually seeing the professors in the classroom. 

For students, to be able to apply their learnings, the curriculum should be taught in such a manner that the learner can retain the maximum information. Based on a lot of research, educationalists say that one learns the best by doing, in other words, experiential learning. Therefore, the content needs a delivery rich in learning methodologies that help a student learn and retain more. Case studies, self-assessment, peer to peer learning, problem-based learning etc are techniques that are effective in helping students going beyond the basic learning methods. 

Hence, most importantly what you should make sure is that the MBA curriculum is taught by faculty that have business exposure but more importantly, they should be approachable and good teachers. You can find this out by talking to alumni and old students. 

Deep Industry Connect

The result of an MBA curriculum is to help the student enter the business world with in-depth field knowledge and skills applicable in the real world. The gap between industry expectations and what the MBA graduates learn is widening.  Yet the expectations are that these graduates are agile enough to meet these expectations. The business community acknowledges that corporations are powerful social actors. They have many implications on how business schools prepare the leaders of tomorrow. Inputs from industry experts are vital to any MBA program. These programs are making efforts to prepare a pool of talented aspiring managers. The MBA curriculum at Sunstone Eduversity is an example of a curriculum that is designed in a manner that truly is, by the industry, for the industry. 

Pay your MBA/PGDM course fee only after you get a job –Apply Here

Real World Internships

It is no secret that recruiters look into several aspects of the MBA curriculum of any B school before recruiting suitable graduates. Potential recruiters value the candidates’ experience, industry, years of experience, the B school and internships. Since many MBA graduates switch job functions or industry, the only factors the recruiters end up basing their decision is the industry exposure and internship opportunity that the program and MBA curriculum has to offer. 

Therefore, make sure that there is a good period of internships integrated into the curriculum and program structure. This will not only help you gain real-world experience but will also let you apply your classroom learnings in the field.

Personal Interests & Career goals

The MBA is a versatile degree. The interests and goals of every person play an important role in driving a person towards success. Ask yourself, how much do you have to offer the program and vice-versa? You will get the most out of the program that has a community that you are most enthusiastic about joining and that you fit in best with.

So it is our advice that you are first clear in where you see yourself and doing what, and if it is in a corporate or having your venture, go for it! An MBA will help you align your career goals with your interests. 

In conclusion, Marc Anthony said, “ If you love what you do, you would not have to work another day in your life”. Find a B school and Management program that help you realise what it is you love doing. The MBA program should be a perfect fit for you and your skills along with being at par with industry demands. Only a good MBA curriculum can help you achieve all this and equip you with the right tools to take on the business world.  

About Sunstone Eduversity

At Sunstone Eduversity, industry-oriented MBA and PGDM programs prepare the students for the ever-evolving business world. The curriculum focuses on imparting relevant knowledge of business concepts and principles which are genuinely put to use in the real world. Sunstone has tech-led pedagogy, faculty who have corporate experience and a student-centric approach that transforms the students’ career and focuses on their holistic development. 

Moreover, the fee structure of the management programs and the sense of accountability they take for their student’s careers make Sunstone Eduversity unique. It takes complete responsibility for their student’s success and job placement. To date, it has had 100% placement for all its batches with students placed in good companies like Amazon, Byte Dance (TikTok), Reliance Jio, Flipkart, etc. 

Upskill yourself with the best management programs, tech-led pedagogy and economical fee payment plans – Apply Now!

Sunstone Eduversity Fee Structure

They have two fee plans which are as follow:

  • Pay After Placement – Students pay a nominal fee at the time of admission, and only after getting a job on the completion of the course, they pay the full course fees.
  • Money-Back Guarantee – Students pay a fixed amount of fee at the time of admission and get a refund of tuition fees in case not placed.

For more details on Sunstone’s Fee Structure – Click Here

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By Harshita Mehrotra

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