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By Srishti Oberoi
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MBA in Digital Marketing: Career Options, Scope and Salary

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28th February, 2019

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MBA in digital marketing is a new specialization that is similar to traditional marketing, but with a special focus on digital marketing avenues such as social media platforms, e-commerce portals etc. Career options in Digital Marketing involve different profiles that mostly deal with marketing a business and its products through these digital platforms in order to create an online brand following which can then be converted into paying customers.

If you are interested in pursuing a career in digital marketing, you should have some information about the kind of jobs that you would be eligible for after completing your education in Digital Marketing.

Career Options after MBA in Digital Marketing

An MBA in Digital Marketing is easily one of the highest qualifications that you can opt for in this field. Here are some of the job profiles and responsibilities that you can look forward to, once you have completed this management course.

  1. Digital Marketing Manager

Digital Marketing Managers work towards developing and updating digital marketing strategies for various businesses, so as to generate consumer interest in the company’s products/services through various avenues such as e-mail marketing, e-commerce promotions, social media campaigns and general brand building. Here are some of the general responsibilities that they have to undertake as part of this role:

  • Plan and implement all digital marketing campaigns.
  • Promote and protect the brand’s social media identity
  • Manage, train and supervise the rest of the team
  • Keep track of the team performance and ROI of different campaigns
  • Suggest methods of improving performance
  • Keep track of market trends and competitors

 

  1. Web Developer/Designer

A web developer/designer is responsible for the online face of the business, i.e. the website. They are responsible for designing, coding and tweaking the websites to make them attractive and user-friendly so as to drive more traffic to the business. They also handle the maintenance of the website so that it remains functional even under a high volume of user traffic. Here are some of the other responsibilities that you might be expected to fulfil if you go for a career in Digital Marketing as a web developer:

  • Designing web page layouts
  • Editing and updating content for the website
  • Handling regular maintenance and troubleshooting of the website
  • Implementing and updating SEO strategies
  • Meeting with the design and marketing departments to take their input on web design
  • Creating and managing the budget for web operations

 

  1.   SEO Executive/Expert

In order to stand out from the thousands of other competitors in the digital marketing space, every company needs a good SEO professional to help drive traffic to their website by improving its Google rankings. This requires optimizing all the data, pages and the website itself through smart SEO strategies that involve targeted keyword placement, link building as well as paid marketing campaigns. If you are interested in a career as an SEO expert, here are some of the responsibilities you will have to undertake as part of your job:

  • Improve the website visibility through targeted keyword placement
  • Develop and implement a strong link building strategy
  • Work with the content team to generate content to suit the SEO strategy
  • Work with the web design team to optimize the website architecture to suit target keywords
  • Keep a track of competitor advertising links
  • Identify trends and insights based on web analytics

 

  1.    PPC/SEM Expert

Internet ads are only successful if the customer clicks on it. It is the responsibility of a Pay per Click/Search Engine Marketing (PPC/SEM) expert to make sure that they do, which makes it a crucial job in the field of digital marketing. In order to do this, a PPC/SEM expert works towards creating, tweaking and promoting ads in a way that increases these clicks, whether through organic means or paid campaigns. They do this by giving input on ad content and graphics, managing PPC keywords, refining landing pages, tracking web analytics and handling a lot more responsibilities, some of which we are going to tell you about right here:

  • Planning and executing PPC campaigns
  • Supervising and improving ongoing PPC campaigns
  • Analyzing market trends and competitor strategies
  • Providing creative and technical input for ad content and graphics
  • Generating reports and developing long term strategies
  • Monitor budget to gain better ROI

 

  1.    Social Media Manager

Social media platforms provide a built-in audience for any business looking to build a brand following through digital marketing campaigns. It is the job of a social media manager to do this by creating and promoting quality content (images/videos) on the basis of the latest social media trends and consumer behaviour. They track the success of these campaigns through web analytics and help create strong social media strategies in line with the business goals and market demands. Here are some of the other responsibilities that you would have to undertake if you are serious about a career in social media after completing your PGDM in Digital Marketing:

  • Create, publish and promote engaging content (e.g. text, photos, videos etc)
  • Communicate with followers and respond to queries in a timely manner
  • Monitor customer reviews, SEO rankings and web traffic metrics
  • Create and execute brand engagement activities such as promotions and competitions
  • Keep track of market trends and competitive campaigns
  • Create and update Social Media strategies

 

  1.    Content Marketing Manager

In order to generate public interest in any business through digital marketing campaigns, the content promoting it should be informative, engaging and entertaining for the customer. It is the job of a content marketing manager to ensure the development of such high-quality content by managing the content team. They also handle the promotion of this content through various social media platforms, websites and other avenues possible, in order to drive both organic and paid traffic. Here is some more information about the responsibilities that a digital marketing professional has to undertake once they undertake a job as a content marketing manager.

  • Create, edit & proofread content
  • Manage the content team and delegate tasks
  • Develop an editorial calendar and ensure deadlines are met
  • Promote the content through various digital channels
  • Keep track of customer feedback, SEO rankings and web analytics
  • Develop and update content marketing strategies to improve ROI

 

You can apply for any of these career options in digital marketing, once you complete your MBA or even PGDM in the field. While the job responsibilities and focus may not be in line with traditional marketing, the end goal is still the same. Now that you have some idea of what it all means, here is an idea of the kind of salary you can expect to gain through these job profiles.

 

Career Options after MBA in Digital Marketing

Average Salary for MBA Digital Marketing Graduates

Digital Marketing Manager

4 lakhs to 10 lakhs

Web Developer/Designer

3 lakhs to 6 lakhs

SEO Manager

3 lakhs to 7 lakhs

SEM/PPC Expert

3 lakhs to 5 lakhs

Social Media Manager

3.5 lakhs to 7 lakhs

Content Marketing Manager

7 lakhs to 15 lakhs

We hope this will be enough information to help you make up your mind as to whether an MBA in digital marketing is right for you.

By Srishti Oberoi

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