By Harshita Mehrotra

The Top BBA Specialisations in India to choose in 2021

23rd June, 2021

Bachelors in Business Administration (BBA) is a management course but at an undergraduate scale. Apart from choosing a BBA specialisation to pursue, it provides a student with conceptual, theoretical, and practical understanding in many elements of business such as finance, economics, operations, marketing, and basic accounting. In the course of their studies and training, students stand to gain practical experience in how things work in a corporate environment. 

Why Do A BBA in 2021?

These days, skilled experts are in high demand, all kinds of firms/companies/establishments hire them.  Management graduates are required to handle administrative responsibilities. They are typically recruited to do high-stakes activities including planning and strategizing, human resource management, financial management, materials management, operations management, and marketing, among others. These duties are critical to a firm’s/company’s/ industry’s success.

BBA not only provides a platform for finding a job right after your graduation but also lays down the groundwork for postgraduate courses like MBA. BBA today, just like MBA gives you an option of specializing in various disciplines which apart from giving you a niche in your job also gives you an insight into the things to come if you choose to go for your post graduation in business and management. Although there are various specialisations on offer under BBA today keeping in mind the changes happening in the business world, there are some specialisations that continue to stand the test of time.

BBA specialisation
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Top 5 BBA Specialisations available

Keeping in mind the changes that have happened in the world economy today, businesses have had to constantly redefine themselves to keep up with them. Just like the structure of other professional courses, BBA has also undergone an overhaul over the years to keep up with the times. Therefore, over the last few years, many new specialisations have been introduced in BBA, like:

  • BBA in Finance and Banking Services
  • BBA in Marketing
  • BBA in Human Resource Management
  • BBA in Information Technology
  • BBA in Entrepreneurship
  • BBA in International Business
  • BBA in Business Analytics
  • BBA in Operations
  • BBA in Digital Marketing
  • BBA in Tourism and Hospitality
  • BBA in Logistics and Supply Chain Management
  • BBA in Retail Management

Despite so many options being available, it has been seen there are few amongst them that continue to attract a lot of interest from the students, partly because they are comparatively in better demand by the industry, than others.

Here are some of the most popular BBA specialisations in India.

BBA Specialisation – Finance

The BBA Finance speciality is intended to give prospective finance professionals a thorough grasp of the inner workings of financial institutions such as banks, stock exchanges, brokerage firms and the likes. As a result, the curriculum seeks to give students a taste of how local and international finance works. International finance and trade, financial statement analysis, real estate investment, portfolio management, derivatives trading, commercial bank management, corporate finance, financial engineering, and risk management are some of the core topics of the study that students learn both theoretically and practically.

Internships and fundamentals of business administration form a very important part of the program. After their specialisation students are usually expected to gain the capacity to make educated forecasts and predictions related to investments, insurance, and financial policy. 

This degree prepares students for financial advisory jobs involving examination of trade and economic events from both a home and global perspective. Such graduates are well-suited to a variety of professional settings in enterprises. Work in sectors such as payroll, budget analysis, real estate, financial reporting, banking, financial markets and investor relations are all possible with a finance specialty. Loan officers, personal financial advisors, and financial analysts are all common job titles.

BBA Specialisation – Marketing

BBA with a Marketing specialisation is designed for future marketing professionals. It is concerned with introducing potential buyers to products and services and therefore marketing experts work on the development of a company’s goods or services. Graduates in this field work as part of a team to create marketing campaigns or build public relations. To boost sales, they employ innovative and practical incentives.

Pricing theory, consumer behaviour, marketing and product mix, import and export are some of the primary topics of research. An active marketing internship gives you real-world experience. Communication, presentation, and interpersonal skills are all honed in this curriculum.

Graduates of this programme may be able to seek positions in domains like sales, marketing, consumer research and advertising. Sales manager, promotions manager, public relationship manager, advertising manager, and marketing manager are just a few examples of prevalent jobs for the graduates of this specialisation.

BBA Specialisation – Human Resources 

BBA in Human Resources Management teaches the fundamentals of the art and science of managing people. Students who complete specializing in this domain will have a thorough understanding of a variety of business concepts that govern this field of management.

General management theory, human resource management, payroll management and corporate decision-making are common topics covered in business courses with human resources as the core study. Training development, employee remuneration, contract negotiation, managerial accounting, organisational theory and behaviour, and employment law may all be required courses in a program.

Specialists of this field work in human resource departments as well as industrial and labour organisations. Employee benefits manager, Human resource generalist, Occupational analyst, Human resource manager, Employee training program manager, Human resource development expert, and others are some of the common job descriptions in this field.

BBA Specialisation – Digital Marketing

Marketing is a well-known tool used by businesses all around the world. It allows firms to keep clients informed about new and existing items. The information revolution, on the other hand, has re-invented the notion of marketing, marketing today is not just limited to traditional platforms. A growing number of individuals use the internet to satisfy so many of their needs and therefore it made sense to catch them at a place where people today are spending most of their free time. Digital marketing is a new industry dedicated to quickly and effectively showcasing companies to an internet-enabled audience.

Consumers, analysts, and entrepreneurs all are kept in mind before the development of the course. The practicality of this course is not just limited to freshers who are looking to make their mark in this field, but even the managers and entrepreneurs who are engaged in the design, execution, or monitoring of marketing initiatives would profit from this specialisation as well.

Students work with virtual platforms, marketing statistics, mock advertisements, SMO & SEO lectures, and class discussions, which emphasize on practical learning. A real-life experience of evaluating replies using analytical software and optimization platforms like Google, Facebook, etc. The course provides an overview of social networking tools, infographics, email marketing, pay per click, digital marketing platforms, online brochures and E-books.

Digital marketing has practically limitless applications. A lot of this field’s offshoots are potential job opportunities in and of themselves. Email marketing, social media marketing, blogging, and mobile marketing are just a few of the examples. Other similar sectors brimming with possibility include Search Engine Optimization, Web Analytics, and Marketing Automation.

BBA Specialisation – Retail Management

The sale of products and services is what retail is all about. Retail management is involved with supply analysis, retail order tracking, merchandising, human resources, and stock management, among other things. The comprehensive study of management methods to enhance customer satisfaction is known as retail management. Contemporary retail management moves beyond the conventional selling experiences such as marketplaces, shops, or home delivery in favour of a more modern form of marketing which is online. The sector now relies on internet-based network marketing, electronic payments, and e-commerce.

Retail management students are taught a variety of concepts, including retail trends, pricing, merchandising, segmentation, and relationship marketing. The whole course instils practical knowledge in front-office, inventory, shop floor, retail, supply chain, and information technology management.

The retail industry is one of the world’s fastest expanding industries. The growth in international retail players is also increasing job possibilities in India. There are job opportunities available in various departmental stores, advertising agencies, supply chains, multi brand retail store, etc. Floor managers, floor executives, lobby managers, supply chain distributor, customer care executives, merchandiser, and image promoter are just a few of the job titles available.

How to choose the most suitable BBA specialisation?

Now that you’ve learned about all choices that are available to you, the next step is to pick the best one. It is critical to select the most suitable specialisation since you will either continue your education or seek employment in this domain.

Here’s some advice on how to pick the best BBA specialisation that may prove beneficial for you:

List out the Options — Make a comprehensive list of all the specialisations that a college or a university has to offer to you. To make an informed decision, it’s critical to start with the correct and complete information. 

Do a thorough Research — Now that you know about the specialisations on offer, it is time to conduct an in-depth research on each expertise. Examine topics like course costs, job prospects, the market worth of the degree, and beginning salary, among other things. This will assist you in reducing your options to just a handful.

List out the Pros and Cons — Make a list of all the pros and cons of the specialties from the few remaining options. This will further clarify the image for you, and you will be able to choose which option is the finest and best suited to you.

Choose the one you like — Finally, decide on a speciality that interests you. After all the research it will be easier to recognize the specialty that you enjoy or are interested in. So, think about your personal preferences and sentiments, because this specialty will determine your professional future.

The right institution– It is also essential to make the right choice of institution from where you plan to pursue the course. Sunstone Eduversity provides a BBA program with an industrial focus that strives to bridge the gap between industry and academics. Sunstone actively works with the recruiters to keep the curriculum up to date with the latest industry requirements. Sunstone also offers BBA specialisation in nine domains. More information about the same can be found here


Many people mistakenly believe that a BBA is simply a bachelor’s degree equivalent to an MBA which is useful just to create a strong foundation for the postgraduate program, however, this is not the case. It is professional and a very versatile degree covering various disciplines of management spread across different sectors. Unlike many other professional courses, BBA is not just limited to imparting the right education, it is also involved in overseeing the overall personality development of an individual, which transforms him/her into a strong and confident person who is capable of handling teams and eventually leading the company one day.

A BBA degree has a lot of clout and worth in the business world, and it will set you on the road to a successful career.

By Harshita Mehrotra

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